Activity: Set up your Campaign

Practical information

Activity performed per group

Set up a search network campaign fitting for your webshop:

Create a campaign (type: search network)

• Scope & objectives of the campaign ?
• Reflect on and set fitting location, language,  device targeting
• Analyze, design, implement if useful ad extensions
• Choose and control your bid and budget

Design and implement the add groups you need:

• Write and set up the text ad’s for the Google search network
• Connect the right keywords

Prepare a 5 minute demo of your google adwords campaign.

• Record that demo with a screen recorder and walk me through while doing so. Use www.screencast-o-matic.com as screen recorder

Proof

Build sub page “5.E. ACT: SEM” as submenu of “Activities” on your webshop.

Paragraphs (using below paragraph title):

Instruction summary

For each of the below letters, you provide:

• Text proving that you have reflected (analysis, design) on what is the right thing to do for your webshop marketing in this step
• You prepare with www.screencast-o-matic.com a 5 minute demo showing around the setup of your campaign. Link to the screencast-o-matic video on your website. Make sure your mike works while recording !

Steps to do this for:
 

    a) Create a campaign (type: search network)

    b) Reflect on and set fitting location, language,  device targeting

    c) Analyze, design, implement if useful ad extensions

    d) Choose and control your bid and budget

    e) Design and implement the add groups you need:

    f) Write and set up the text ad’s for the Google search network

    g) Connect the right keywords