Trustmarks are small images or logos that show a security guarantee by an external party indicating that it is safe to shop on the site. Some of these trustmarks come from Network solutions, McAfee, Verisign, BBB, TRUSTe, GeoTrust, etc. Such accreditation certificates give customers a sense of security and gives them confidence in sharing their private information. Visitors would be more inclined to make a purchase if they know that their payment details are safe from prying eyes.
It should also be noted that trustmarks don’t matter for big brand stores. They don’t need to pass security and privacy tests to confirm their reliability because they already have a good reputation.
Apart from trustmarks, a clear design, convenient menus, detailed product descriptions and user reviews are also important for creating better online reputation. Just note that trust plays an important role in a customer’s willingness to part with their money.
Source / read more: hongkiat.com