Step Five: Decide if You Want to Enter the Niche Market
At this point, you’ll need to decide if the market is worth getting into. As I mentioned before, the Law of Attraction courses sub niche indicates profit potential, but not a lot of competition. Unfortunately, it doesn’t show a high enough monthly search volume to be viable on its own.
As a rule of thumb, if you see a ton of highly targeted ads at the top and in the right side bar, on multiple pages, with the top brands in the market consistently in the 3 premium spots, it will probably be tough to break into that market as a newbie. You’d be up against established brands with large marketing budgets.
That being said, there may be other profitable long tail keywords (thus audiences) in the Law of Attraction market that you can target. It’s up to you to drill down into the niche to identify what profitable keywords exist and what services, products and solutions this market might be eager to pay for. So if you are determined to be in the Law of Attraction market, the solution would be to establish a web presence around a less competitive keyword, and go after the audience associated with that niche market.