Navigating Google Analytics reports
Reporting overview
Just have a look at the first video on analytics reporting so you get an idea on how the reporting looks like. The video's 5.2 till 5.6 are outside the exam scope for e-marketing.
Study Guide
- It's ok just to watch this video once so you have an idea on how the reporting looks like, and you have an idea on the dimensions you can look at.
Different kinds of reports
You are very much invited to look at those video's - you should really do this in preparion of your professional carreer. But to limit the study workload and due to lack of time, you don't need to study them for the e-marketing exam: , You will find coverage of
- Audience reports
- Acquisition reports
- AdWords reports
- Behavior reports
- Custom reports and dashboards
Followed by a discussion how you can analyse what consumers are doing on your website, how do they navigate:
Navigating Conversions reports
Again, you should really have a look, but this material is outside the scope of the e-marketing exam
https://analyticsacademy.withgoogle.com/unit?unit=6&lesson=1
- Final assessment
- Live Event #1 - Paul Muret & Justin Cutroni (video)
- Live Event #1 - Paul Muret & Justin Cutroni (transcript)
- Live Event #2 - Avinash Kaushik & Justin Cutroni (video)