Activitity: Generate 1 effective e-mail marketing campaign idea

Goal

• Effective promotion of your webshop 

Instructions

Generate 1 effective e-mail marketing campaing idea for your webshop

Describe (for inspiration, see 6 E-mail campaigns)

• the objective(s) of your e-mail campaign
  (keeping your audience informed?, keeping your audience connected?, increasing sales?,...)
   
• the communication schedule for your e-mail campaign
  (frequency and amount of e-mails, day and time of scheduled delivery)
   
• the target group of your e-mail campaign
  (specific segment? whole audience?)
   
• (optionally)
  which e-mail marketing software will you use?
  is there a link between your e-mail campaign and offline communication campaign?

Proof

• Build subpage “ACT 5.B: E-mail marketing idea” as submenu of the menu “Activities” on your webshop.
• Put your answer on the created subpage.