Course examination

The course 'e-Marketing' will be examined in two parts:
by a group assignment and by a written exam.
 

(* in examination period 3)

Group assignment

• Students will showcase their skills and learn from their progression by creating a webshop proposal for an existing business that will be visually and orally presented to the class during a show-and-tell session (= group presentation).
   
• Before creating the webshop proposal, students need a company authorization. A template document has been prepared to formalise the authorization of the company.The document is available in Dutch and English: 
  • Company authorisation_v0.2.docx (English)
  • Toestemming bedrijf_v0.2.docx (Dutch).
    
    (@student: Please get it filled in and signed, and return to   stefan.biccler@arteveldehs.be   and/or cedric.saelens@arteveldehs.be. It is mandatory to get this authorisation - this will amongst others protect us from copyright infringement accusations)
     
• The webshop proposal must contain the following:  
   

1. e-Commerce plan
   containing your answers for the ACTivity pages (see on the following pages)
    
2. draft webshop
    

• Elaborate your webshop proposal in an online format by creating a free website (for example) with Weebly or Webnode or alternative. Name it: yourwebshopname.weebly.com or yourwebshopname.webnode.com ( for example: yourshoe.webnode.com) or a simular URL.
  
  Examples (from past year):
  https://gardenproducts.webnode.nl/
  https://fulltimesport.webnode.nl/
  https://melovinja.webnode.nl
  https://webshopvo-cars.weebly.com
  https://webshoplotusarteveldehs.weebly.com
   
• The webshop proposal will be judged on 1) content, 2) presentation and 3) correct English language usage.

Examination

• The written exam contains theory based and application questions (based on practical situations).

More details about the group assignment and examination will be given during progression of the course.