B How e-mail marketing can grow your business

Source: https://www.e-mailstats.nl/e-mail-marketing-roi/

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email.

According to recent research and surveys:

• Email has an ROI of around 4,300% (according to the Direct Marketing Association)
• 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
• 70% of people make use of coupons or discounts they learn about from email.
• 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

In other words, if your ecommerce business hasn't taken the time to adopt email marketing, then you're leaving money on the table.

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