Activitity: Generate 1 effective e-mail marketing campaign idea
- Effective promotion of your webshop
Generate 1 effective e-mail marketing campaing idea for your webshop
Describe (for inspiration, see 6 E-mail campaigns)
- the objective(s) of your e-mail campaign
(keeping your audience informed?, keeping your audience connected?, increasing sales?,...)
- the communication schedule for your e-mail campaign
(frequency and amount of e-mails, day and time of scheduled delivery)
- the target group of your e-mail campaign
(specific segment? whole audience?)
which e-mail marketing software will you use?
is there a link between your e-mail campaign and offline communication campaign?
- Build subpage “ACT 5.B: E-mail marketing idea” as submenu of the menu “Activities” on your webshop.
- Put your answer on the created subpage.