B How e-mail marketing can grow your business

 


Source: http://www.e-mailstats.nl/e-mail-marketing-roi/

 

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email.


According to recent research and surveys:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of coupons or discounts they learn about from email.
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.


In other words, if your ecommerce business hasn't taken the time to adopt email marketing, then you're leaving money on the table.

Read more:

http://www.shopify.com/blog/9196929-why-email-marketing-is-the-key-to-ecommerce-success#ixzz2mGPtIypx