Collecting actionable data with Google Analytics

Creating an account

 

Study Guide

  • Learn where to implement your Google Analytics code

 

Understanding your account structure

 

Study Guide

  • Understand the hierarchy of a Google Analytics account and the meaning of the terms “Account," “Property” and “View”
  • Recognize how account structure affects which data can be viewed together in Google Analytics

 

Setting up basic filters

 

Study Guide

  • Understand how filters act on data
  • Practice creating a basic filter to exclude internal traffic from your business
  • Become familiar with other basic examples of using filters for GA

 

Setting up goals and ecommerce

 

Study Guide

  • Understand how to set up goals once you’ve put together your measurement plan
  • Recognize which types of actions can be tracked as goals
  • Understand how funnels can be used to analyze the path to conversion
  • Recall the steps to set up ecommerce tracking

 

Collecting campaign data

 

Study Guide

  • Recognize standard acquisition dimensions
  • Understand the importance of correctly categorizing your acqusition sources in Google Analytics
  • You don't require to study the 2nd half of the video: campaign link tagging and practice using the URL builder to create manual tags for an example campaign