Collecting actionable data with Google Analytics
Creating an account
Study Guide
- Learn where to implement your Google Analytics code
Understanding your account structure
Study Guide
- Understand the hierarchy of a Google Analytics account and the meaning of the terms “Account," “Property” and “View”
- Recognize how account structure affects which data can be viewed together in Google Analytics
Setting up basic filters
Study Guide
- Understand how filters act on data
- Practice creating a basic filter to exclude internal traffic from your business
- Become familiar with other basic examples of using filters for GA
Setting up goals and ecommerce
Study Guide
- Understand how to set up goals once you’ve put together your measurement plan
- Recognize which types of actions can be tracked as goals
- Understand how funnels can be used to analyze the path to conversion
- Recall the steps to set up ecommerce tracking
Collecting campaign data
Study Guide
- Recognize standard acquisition dimensions
- Understand the importance of correctly categorizing your acqusition sources in Google Analytics
- You don't require to study the 2nd half of the video: campaign link tagging and practice using the URL builder to create manual tags for an example campaign