Small businesses are now using social media to grow profits

Social media is not going away. And if you are a small business you wouldn’t want it to.

Blogs, Facebook, Twitter, Youtube… the list is huge (and possibly overwhelming) but the potential for growing your business, expanding your customer base and making more money is just as vast.

Some small businesses are now using social media to grow profits. Others are struggling to navigate the jungle and are making mistakes along the way.

What do you need to be doing if you want to get in on the action. Here is an answer on all the questions you’ll need to know including:

  • What is social media?
  • What social media sites should your small business be using?
  • How do you get started on the most important sites?
  • How do you use social media to grow profits?
  • What strategies and tools will help you grow faster?
  • What have the best social media users been doing? (Case studies)
  • What are the dangers of social media?

The basics of social media for small businesses

Let’s start with a real basic tour of the wonderful and complicated world of social media.

What is social media?

Social media is any website or mobile phone function that allows you to share content and ideas with other people. Just think of it as a variety of methods for getting in touch with like minded people from all over the world.

What are the main social media sites?

The main (this is by no means a complete list) social media sites that you want to know about and possibly be active on include:

  • Your blog
    Let me be really frank about this. Your blog is still your most important social media site. Some “experts” might disagree with this but it is your blog that forms the basis of all your other social media activities. More about this later.
  • Facebook – more than 1 billion users
    Facebook is not just personal profiles for sharing photos of your dinner with your uninterested friends. It is actually a hugely important way to get thousands of people interacting with your business online and offline. People can use GPS to “check in” at your business, share your Page with their friends and much more.
  • Twitter – 300 million users
    If Facebook is for contacting friends, Twitter is for following people you wish you knew. It is a wonderful way to stay up to date with real-time news straight from the fingers of news reporters, celebrities, corporations and regular people. It is also extremely good for contacting other people in your industry.
  • Linkedin – 135 million users
    This one is pretty much like an online resume. Not so important for small businesses unless you are scouting for some other work. It is, however, a huge force for people looking to network with others in a professional sense. Lawyers meeting lawyers, for example.
  • Youtube – 3 billion views per day
    Yep, Youtube is social media. Its all about videos and providing quality content to people who are trying to learn more about what you do.

    A great way to create viral buzz or increase customer loyalty.


  • Google+ – 62 million users
    This is Google’s reply to fears that Facebook is taking over. Its all about integrating your online social media life with your search engine. You can add people to your circle of friends and then your search results change based on what those people recommend. You can now also have a business page.
  • All the rest
    And then there are all the hundreds of others like Foursquare (location based check ins), Pinterest (collages and images), Flickr (photos), etc.


Now the good news is that you do not need to be active on all of these. In fact, some social media platforms work really poorly for certain industries.

Photo on the social media sites explaining how they all work.