Activity: Generate 2 effective social media marketing ideas

Goal

• Effective promotion of your webshop
   

Instructions

1. Conduct a competitor analysis in relation to social media approach
   (you can use the framework below, see case Aveve, do's and don'ts).
   
   Looking at the social media approach of your top 3 competitors (or other competitors), what are do's and dont's? What can you learn from it?
   
   
    
2. Based on your results to previous question. Generate 2 effective social media marketing ideas for you webshop.
   
   Need further inspiration? Look at the social media marketing examples presented in this chapter. Of course, you can search for other ideas. Think deeply about your business and your customers. 
    
3. Describe

• potential dangers when implementing your 2 ideas (see C5 Social media dangers)
• how you will respond to those dangers

Proof

• Build subpage “ACT 4.C: social media marketing ideas” as submenu of the menu “Activities” on your webshop.
• Put your answer on the created subpage.

1. competitor analysis social media approach
2. present 2 effective social media marketing ideas
3. how you will respond to social media dangers