B. Overview Activities

0.1 Introduction Course

A. Course overview

6 ACT: group subscription (#0)

C. How to build webshop

4 ACT: find providers (#1)

6 ACT: evaluate provider (#2)

0.2 Intro e-Commerce

A. e-Commerce trends

6 ACT: seek opportunity (#3)

B. e- Business models

5 ACT: Pin x2x sites (#4)

1. Environmental analysis

A. Niche market research

8 ACT: find niche (#5)

2. Strategic analysis

A. SWOT analysis

6 ACT: strategic analysis (#6)

3. Objective setting

A. e-Commerce objectives and plan

7 ACT: e-Commerce plan (#7)

4. Core strategy

A. Market your webshop

8 ACT: market your idea (#8)

C. Social media marketing strategy

8 ACT: social media mkt (#9)

5. Tactical actions

A. Facebook marketing

15 ACT: Facebook mkt (#10)

B. E-mail marketing

10 ACT: E-mail mkt (#11)

D. SEO Part 3

 5 Act: SEO (#12)

E. SEM Part 2

6 Act: Set up your Campaign (#13)

G. Legal aspects

7 ACT: Legal aspects (#14)

H. Payment systems

4 Act: Your payment system (#15)

6. Measurement & control

A. Google Analytics

6. Activity: Measurement and control (#16)